The Rescue in Store project builds partnerships with admired lifestyle brands, to bring rescue dogs into their spaces, products, and narratives, creating a new kind of visibility, infused with aspiration. 

​

Its founding idea is that lifestyle brands hold a unique key to creating visibility - and desire. ​ Brands can introduce rescue them to millions who otherwise would never see or consider it. ​ And brands naturally create a new lens: showing how rescues fit, flourish in, and amplify lifestyles defined by beauty and aspiration. 

 

Each partnership begins by asking: how should rescue be interpreted through the lens of this unique brand?  And, in the places that it occupies?  What story should this brand tell?  Collaboration yields answers that are authentic to the brand's design values, product focus, craft expertise, culture, and customer. 

​

The resulting works become a new brand pathway.  Seen by a new audience - customers, admirers, followers - they inform, inspire, and galvanize.  

​

The Studio seeks to create initial partnerships with a limited number of brands whose values, customer, and culture resonate with the mission and purpose.

​