The Studio's method is to merge products, designed based on imagery and storytelling, with audiences. 

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Some ideas begin by identifying a specific audience, where rescue can become newly and broadly visible, followed by designing materials that travel through that audience.  Others begin by imagining a product that presents rescue differently, followed by an exercise to identify the right audience and the right ways to engage. 

 

Audiences can be small or large - defined by values, interests, a shared place, a shared culture.  Products, imbued with stories and values, presented in places of commerce, are naturally discovered by new audiences. They are self-supporting; they endure: and they are natural cornerstones of collaboration. ​​​

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The Studio develops its own ideas, but is focused commission and collaboration - with artists, creators, musicians, national brands, local businesses,  Collaborators vastly amplify the Studio's modest reach, bringing vision, audiences, and places and pathways for connection. For collaborators, partnership offers a new way to engage - to offer a new thread in their story.

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There are a virtually limitless number of potential projects.   

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A wry sticker, appearing on store counters, catches on; displayed in the windows of coffee shops, cars, restaurants, it turns an ordinary town into a rescue dog town. 

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A commission with an aspirational national brand creates a rescue-themed apparel design, or accessory: it intrigues and inspires customers and followers from coast to coast, who adopt it and carry it, spreading the message further. 

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A hat designed for a band is worn at concerts, and sold as band merch: it turns fans and followers across a tour itinerary into a global network of rescue supporters and advocates.​​

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The possibilities are endless.  In a world starved for resources to make rescue visible, Studio Rescue Dog intends to imagine and pursue as many as it can. 

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In the hope that, for more and more rescue dogs, doing so will change everything.