Rescue By Design's founding idea is that lifestyle brands and retailers hold a unique key to creating that visibility - and desire. 

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Through products, imagery, stores, storytelling, and community, they shape how people see themselves and the world around them. They create reach, but they also create aspiration, association, and belonging.

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By bringing rescues into products, stories, stores, and cultures, brands can introduce them to many - millions - who otherwise would never see or consider them. 

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And brands naturally create a new lens: showing how rescues fit, flourish in, and amplify lifestyles defined by beauty and aspiration.   

 

Brands can achieve these goals not by spending millions, but instead by offering a new thread in their own story: new products, new conversations, new depth.

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Each project begins with a queston: how might rescue be interpreted through the lens of a particular brand?

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The Studio works with brands to create answers that are authentic to their own identities, audiences, and communities. 

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The resulting works introduce rescue to new audiences, create new forms of visibility, and expand how rescue dogs are seen, understood, and chosen.

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Founding collaborations are in development.